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SAMSUNG ERDE

SYNOPSIS

A smartwatch is not just a gadget, but a fashion statement accessory that helps express the wearer's unique identity.

ERDE is a stylish smartwatch designed for outdoor enthusiasts, blending high-performance features with a fresh, outdoor-inspired aesthetic.

RESPONSBILITY

Ideation, Design, Sketch, Model, Render

CATEGORY

Consumer electronics

DURATION

14 weeks

Research

Key Findings

Smartwatch is a fashion accessory to young female users.

“The biggest value of my watch is its look. It serves as a jewelry to me.”

Fashion is used as a medium of self-expression.

“I like the fashion that nobody recognizes but looks good. I hate mainstream.”

86% of Gen Zers and millennials are interested in going camping

“I'd like to do outdoor activities regularly and love gorpcore/outdoor fashion.”

Target Users

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Target Market

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IDEATION

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FINAL STILLS

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STRAP REPLACEMENT / UI ANIMATION

CMF DESIGN

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