SAMSUNG ERDE
SYNOPSIS
A smartwatch is not just a gadget, but a fashion statement accessory that helps express the wearer's unique identity.
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ERDE is a stylish smartwatch designed for outdoor enthusiasts, blending high-performance features with a fresh, outdoor-inspired aesthetic.
RESPONSBILITY
Ideation, Design, Sketch, Model, Render
CATEGORY
Consumer electronics
DURATION
14 weeks
Research
Key Findings
Smartwatch is a fashion accessory to young female users.
“The biggest value of my watch is its look. It serves as a jewelry to me.”
Fashion is used as a medium of self-expression.
“I like the fashion that nobody recognizes but looks good. I hate mainstream.”
86% of Gen Zers and millennials are interested in going camping
“I'd like to do outdoor activities regularly and love gorpcore/outdoor fashion.”
Target Users
Target Market
IDEATION
FINAL STILLS
STRAP REPLACEMENT / UI ANIMATION
CMF DESIGN
